Wednesday, August 03, 2005

The most profitable film of all time

In a rare free moment today I got a chance to check out boxofficemojo.com and I was looking at the total costs and revenues for the summer releases to see which had the highest overall return on investment. I had gotten through the 27th highest grossing film for the past weekend when I stumbled upon what, considering these numbers, would be the most insurmountably profitable film of all time.

According to boxofficemojo, the cumulative take for the film Crash is currently $52,232,117 and the listed total budget is $6.50. Six dollars and fifty cents. That equates to a roughly 803,570,931% ROI.

If you can find another investment that yields over 800,000,000% ROI in 3 months I highly recommend buying it. In fact, let me know... I've got $6.50 in my pocket right now that would love to become $52,000,000 by Thanksgiving.

Alas, upon further investigation you will uncover that it was actually a $6.5 million budget... which is still a pretty incredible ROI for a film released amid the stampede of action-packed yet cinematically shallow summer blockbusters. Despite all the talk of slumping ticket sales, it's been a pretty good summer for LionsGate.

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